Google's Online Estimates Filter78% of homeowners want pricing first

They Get A
Roof Estimate.
You Get A Lead.

Satellite-powered instant estimates on your website. Homeowners see a price, you see their contact info. $99/mo β€” or start with a free professional site.

01
🏠

Homeowner Visits

They find your site on Google and enter their address

Your Website

Get a free instant estimate

Satellite data measures the roof automatically.

742 Evergreen Terrace...
Get My Estimate

Ballpark Estimate

$14,200

2,450 sq ft Β· Asphalt Β· Moderate pitch

Your New Lead

πŸ“§ john.smith@email.com

πŸ“± (214) 555-0147

πŸ“ 742 Evergreen Terrace

YOUR
WEBSITE

Professional, roofing-specific, live in minutes. Free.

THEIR
ESTIMATE

Homeowner enters address. Gets instant pricing from satellite data.

YOUR
LEAD

Name, email, phone, roof details. Delivered to your dashboard.

Live Demo Β· Try It Now

Try It. Enter Any Address.

This is exactly what your customers see. Enter any address and watch it work β€” satellite-measured estimates in seconds.

Demo Roofing Co

Get a free instant estimate

Satellite-measured roof data combined with local pricing. Takes about 2 minutes.

That estimate just became a lead in your dashboard.

Name, email, phone, roof specs β€” all captured automatically. Every homeowner who tries it becomes your lead.

Start Getting Leads

This is a live demo with sample pricing. Your widget uses your real rates.

Why This Matters Right Now

Google Just Changed How Homeowners Find Roofers

In December 2025, Google launched an β€œOnline Estimates” filter for roofing searches. Roofers without online pricing are now hidden. Most roofers don't even know it exists. RuufPro's estimate widget is the fastest way to qualify.

78%

of homeowners want pricing before they call

76%

of roofers don't show pricing online

Dec 2025

Google launched the Online Estimates filter

Without Online Estimates
  • Hidden from Google β€” homeowners never see your name
  • Homeowners choose the roofer who shows pricing first
  • Losing leads you don't even know about
  • Invisible to 78% of homeowners before they ever call
With RuufPro
  • Visible in Google's Online Estimates filter
  • Homeowners call you first β€” they already trust your price
  • Every visit captures a lead, even at 2am on a Sunday
  • You look as established as the biggest company in town

How We Compare

Same Capability. Fraction of the Price.

RuufProRoofleRoofrAgency
Monthly cost$99/mo (widget) $0 (site only)$350/mo$249–349/mo + $149 widget$500–2,500/mo
Setup fee$0$2,000$0$500–5,000
Free website
Satellite estimates
Contract requiredVariesUsually
Setup time5 minutesDaysHoursWeeks

The Math

Roofle costs $6,200/year ($350/mo + $2,000 setup). RuufPro costs $1,188/year ($99/mo, no setup). Same satellite estimates. Save $5,012 in year one.

How It Works

Under 5 Minutes. No Tech Skills. Seriously.

01

Sign Up

~60 seconds

Enter your business name, phone, and city. That's all. We generate everything β€” design, copy, SEO, hosting.

02

Set Your Pricing

~2 minutes

Tell us what you charge per square foot for each material. We suggest rates based on your area. Done.

03

Start Getting Leads

Instant

Homeowners find your site, get an instant satellite estimate, and you get a text the moment they reach out β€” no chasing required.

63%of roofers say finding new leads is their #1 problem
5 minfrom signup to a live, indexed website
$0to start β€” free forever, no card required
No contractcancel anytime β€” your website stays live

Built for Roofers

Three Styles. All Professional.

Every site is roofing-specific, mobile-first, and SEO-optimized. Pick a style and your site is live in minutes.

Preview

Modern Clean

Modern Clean

Bold editorial style with orange accents

Preview

Chalkboard

Chalkboard

Dark green-gray with yellow chalk details

Preview

Blueprint

Blueprint

Cool white and slate blue professional look

From Roofers Like You

β€œI had a homeowner request an estimate at 11pm on a Saturday. Woke up to a lead in my dashboard.”

Mike R.

Owner, Summit Roofing

β€œSet it up before my first cup of coffee. My site looks better than guys who've been in business 20 years.”

Carlos D.

New contractor, 6 months in

β€œSwitched from Roofle and saved over $3,000 in the first year. Same estimates, way less money.”

James T.

Owner, T&J Roofing

Pricing

Simple, Honest Pricing

No setup fees. No contracts. No per-lead charges. Cancel anytime.

MonthlyYearly
Free WebsiteFree Forever
$0/ month

A real website that gets you found online β€” not a teaser.

Start Free
  • Professional roofing website
  • Mobile-first, SEO optimized
  • Contact form + lead capture
  • Email notifications for new leads
  • Click-to-call on every page
  • Trust badges auto-generated
Upgrade to access
  • Satellite estimate widget
  • Embed widget on external sites
  • Lead dashboard with insights
Most Popular
Pro
$99/ month

Satellite-powered estimates that turn visitors into leads.

Start Getting Leads β€” $99/mo
  • Everything in Free, plus:
  • Satellite estimate widget
  • Instant ballpark estimates for visitors
  • Embed on any website with one line of code
  • Lead dashboard β€” hot, warm, and browsing tags
  • Push notifications for new leads
  • PDF estimate reports
  • Contractor-controlled pricing

The free website is genuinely free β€” no credit card, no trial, no catch. We make money when you choose to add the estimate widget at $99/mo. That's it. No per-lead fees, no setup costs, no contracts. No salesperson will ever call you.

FAQ

Common Questions

Fair question. Your website is free β€” no credit card, no trial that expires, no catch. We make money when roofers choose to add our instant estimate widget at $99/mo, which lets homeowners see ballpark pricing on your site using satellite roof data. That's 72% less than Roofle ($350/mo + a $2,000 setup fee). It's optional. Plenty of roofers use just the free site and never pay us a dime. No salesperson will ever call you. No contract. No hidden fees.

FREE FOREVER β€’ FREE FOREVER β€’

Your Next Lead Is One Click Away

A professional website and satellite-powered estimates β€” set up in 5 minutes, free to start, no credit card required.

Free foreverNo credit card5-minute setup